That\u2019s the question you need to ask if you are considering the purchase of a \u201csalt-free water softener.<\/em>\u201d Don\u2019t beat around the bush, pick up the phone and call whatever company is saying that they sell a salt-free water softener and just ask them:<\/p>\n If they say yes, then I will call them and buy it for you.\u00a0 I\u2019ll pay for it! It\u2019s on me!\u00a0 I guess you must think that I am just some really nice guy because I am going to give you a salt-free water softener for FREE!\u00a0 WOW!\u00a0 Isn\u2019t that great?\u00a0 Well, I am not going to be spending a dime of my own money because, there really is no such thing as a salt-free water softener.\u00a0 It only exists in the minds of unscrupulous marketers who want to deceive you into buying their salt-free softener\u2026 that doesn\u2019t actually soften the water.<\/p>\n Here\u2019s an actual conversation I had with one of those companies.<\/p>\n Me: \u2026 so does it actually soften the water?<\/em><\/p>\n CSR: Yes it does.<\/em><\/p>\n Me: So if I use a hardness test kit and test the water out of your system, it will test at Zero Hardness?<\/em><\/p>\n CSR: Yes, absolutely.<\/em><\/p>\n Me: Can I speak to your supervisor?<\/em><\/p>\n CSR: Why, I can answer your questions?<\/em><\/p>\n Me: I don\u2019t believe you are telling me the truth.\u00a0 I want to speak to your supervisor.<\/em><\/p>\n (after a considerable wait)<\/em><\/p>\n Supervisor:\u00a0 How can I help you?<\/em><\/p>\n Me: Your rep was telling me that you system actually softens the water and that if I test it with a hardness test kit it will be Zero.\u00a0 Is that true?<\/em><\/p>\n Supervisor:\u00a0 Well, it doesn\u2019t actually soften the water and it will not test zero, but it does put the hardess minerals in a state whereby they react like soft water.<\/em><\/p>\n Me:\u00a0 But it doesn\u2019t actually soften the water does it?<\/em><\/p>\n Supervisor:\u00a0 I notice you are in the 317 area code.\u00a0 Would this happen to be Mark Timmons?<\/em><\/p>\n Me:\u00a0 Yes, it is.<\/em><\/p>\n CLICK!<\/em><\/p>\n<\/blockquote>\n I don\u2019t understand why they don\u2019t like me.\u00a0 All I want is for them to tell the truth.\u00a0 They don\u2019t have a salt-free water softener because IT DOES NOT SOFTEN THE WATER!\u00a0 It is a salt-free \u201cCONDITIONER\u201d but you can\u2019t call it a softener if it does not soften the water.\u00a0 One of these companies did say \u201cWell, it doesn\u2019t ACTUALLY soften the water<\/em>\u2026\u201d\u00a0 OK, so why persist in calling something a water softener when it does not, in fact, soften the water?\u00a0 The answer is simple: Because a lot fewer people would buy their products if they did not call them a salt-free water softener.<\/p>\n Salt-Free Water Softeners are like unicorns.\u00a0 You can talk about them all you want , but no one has ever seen one.\u00a0 They are PURELY fiction, just like salt-free water softeners are fiction. The fact that companies in the water treatment industry are claiming they have salt-free water softeners, when they really don\u2019t, gives our whole industry a black eye. It is simply false and misleading advertising designed to trick consumers into buying a product.<\/p>\n The Water Quality Association (www.WQA.org<\/strong>) has a Code of Ethics<\/strong> that this form of deceptive advertising violates in\u00a0 many ways. I have discussed this deception in previous blogs, like THIS<\/strong>.\u00a0 The WQA has indicated that they intend to \u201ccrack down\u201d on these deceptive practices, but to date I see nothing that leads me to believe they will do anything\u2026 especially in light of recent corporate acquisitions in the water treatment industry.\u00a0 It seems like many people just want to talk about it, but no one wants to do anything.\u00a0 I am not sitting this one out!\u00a0 I intend to do something about the deception involving salt-free softeners.<\/p>\n Have you ever bought a unicorn?\u00a0 I think not\u2026 and you can\u2019t buy a salt-free water softener either.<\/p>\n <\/div>\n\n
\u201cBut does it really soften the water?\u201d<\/em><\/strong><\/h2>\n<\/blockquote>\n
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